We say why not? In today’s omnichannel world of texts, chats, posts, and tweets, consumers increasingly want to interact with businesses the same way they connect with their family and friends. It turns out that messaging apps—like WhatsApp, and Facebook Messenger, Instagram Direct Message—are taking the lead as the preferred communication channels in use today. In fact, as the world’s most popular messaging channel, WhatsApp owns the leadership position with users in over 180 languages, unleashing over 60 billion messages every day.
That’s why progressive businesses worldwide are excited about the potential of the WhatsApp platform. The WhatsApp Business API allows developers to build new experiences that reach even more people in even more parts of the world and result in even more effective customer engagements.
With WhatsApp, companies can send appointment reminders, shipping alerts, order notifications, product demonstration videos, OTPs, boarding passes, and 2-way customer surveys and support messages. It’s immediate, more personal, and international in reach. And it’s secured by the end-to-end encryption that makes WhatsApp so trusted. If employed correctly, WhatsApp messaging can take your business communications to a whole new level of engagement: private, real-time B2C conversations delivered on the world’s preferred messaging app.